ABOUT US

KZSF has served the Latino Community in the Bay Area for 20 years.

Our coverage area includes San Jose, San Francisco, and Oakland. 

A full power – 24 hours a day broadcast service, KZSF is a Spanish Radio station and is locally owned. The Official Flagship station in “Español” of the San Jose Earthquakes broadcast all their season games.

Our programming consists of talk, music, and sports. Our clients are Immigration, Criminal Defense, and Civil lawyers, Real Estate Agents, Lending officers, Medical experts, Nutritionists, Car Dealerships, Sports Radio Hosts, DJ's, Restaurant / Night Club owners, and Concert & entertainment agencies, mostly hosted by experienced Journalists. We sell local regional and nationwide.

Our annual events include Cinco de Mayo, Fiesta Hispana at California's Great America, Raging Waters, El Grito (Mexican Independence), La Guelagueza-San Jose, Dia de los Muertos, A la Carte n Art and others.

We broadcast our programming online 24 hours a day. Please view our website www.Lakaliente1370am.com or listen to us by downloading your phone app Tune in Radio.

May you have any questions or for sales inquiries, please call 408 546 7201.

Carlos A. Duharte

One of the most respected and recognized people in the world of communications. A professional whose purpose has always been to entertain the Latino community with radio and information programming, and in turn as a counselor, has been to direct and guide the careers of so many broadcasters, salespeople, artists, and friends.

Mr. Duharte, who initially wanted to pursue a career in Law after his university preparatory studies in Peru, changed his destiny through the influence of one of his brothers who graduated in New York in Telecommunications – Radio and Television. He decided to start his studies in California in Telecommunications. At the College of San Mateo and San Francisco State where over time, he received his degree as Director/Producer in Radio and Television. His first job, which he held for 10 years, was with the opportunity provided by Messrs. Leon and Terry Crosby, at the only Spanish-language television station in the bay area called KEMO TV. He worked in different departments starting from Cameraman to Program Director. Then, because the KEMO TV station was sold, Mr. Duharte was hired back by The Crosby Family as General Manager for the radio station now called KBRG in Freemont, CA. After two years, The Crosby Family sold the station to Brothers Danny and Jimmy Villanueva, who after another two years, acquired the KLOK station, where with said acquisition Duharte became the first General Manager in Northern California of the station. combination of two radio stations in Spanish, AM and FM. He dedicated himself here until 1992. His destiny changed when, because these stations were also sold, Duharte, together with Amador Bustos, Salvador Homero Campos, and Mark Parechen, left to found La Cadena Z, where he held the positions of Regional Vice President for this great chain. He then started with one station and later became a National Network with more than 60 stations. He performed this function until La Cadena Z was sold in 2001. When La Cadena Z was sold, Duharte decided to buy what is now La Kaliente and became President and General Manager. La Kaliente and Mr. Carlos A. Duharte, are linked, as in the past, to the National Chain: Mexicana Musical directed by Salvador Homero Campos, converting it into “La Kaliente Mexicana Musical ”

When contemplating this long history, there is no doubt that there have been a large number of announcers as well as a large number of people who have worked under the direction of Mr. Duharte, who today has more than 45 years of experience in the media. A very methodical, very disciplined, and above all very creative person, Mr. Duharte today reveals to us that he feels proud because he has dedicated a large part of his life to the Hispanic market. And with so many years of having worked with Mexicans, and even though he is a good Peruvian, he prefers Mexican dishes. In general, he feels so proud among Mexicans that if you one day ask him where he is from, he will answer you with a smile.

Our mission is to inform, educate, and entertain the Latino community, fostering prosperity through tailored programs supporting families and job development. We aim to amplify voices, promote unity, and showcase services/products via engaging talk shows, expanding local presence, and cultural contributions. Embracing technological advancements, we believe in radio's efficacy in cultural, commercial, and community expressions, while our diverse musical, sports, and varied programs cater to our audience's tastes, preserving the essence of AM radio.

Honesty, honesty, respect, professional ethics, professionalism, commitment, responsibility, tolerance, disposition, quality, freedom of expression, fair price, service attitude, and an authentic taste and passion for our activity.

All through high-quality radio production that promotes respect for the environment.

We envision being a means of communication at the service of the public. Where community participation is essential, we envision it as a path for communities and movements to express themselves.

To be a sustainable, profitable, helpful, and recognized means of communication, made up of a human, comprehensive, and trained team in the area of ​​communication that informs, entertains, and educates radio listeners. Radio is important to us because it is a means to communicate with communities and at the same time inform with excellence in the history of Mexican radio broadcasting, including the promotion of diverse programming with music and informative content.

Honesty, honesty, respect, professional ethics, professionalism, commitment, responsibility, tolerance, disposition, quality, freedom of expression, fair price, service attitude, and an authentic taste and passion for our activity.
All through high-quality radio production that promotes respect for the environment.